Join us for Professional Literacy from the Classroom to Practice, an interactive PRSA panel designed to help bridge the gap between academic training and real‑world PR expectations. 

📅 Friday, February 27
⏰ 11:30 am to 1 pm | BYOL - Bring your own lunch 
📍 490 S Center St, Reno, NV 89501 — Collaboratory Room

The intergenerational panel will bring together students, educators and industry professionals to discuss gaps between classroom writing and real-world expectations. Panelists will address common misconceptions about press release distribution, the role of wire services and the ethical and strategic misuse of press releases. The discussion will feature a senior PRSA practitioner, a faculty member, a Bateman student and an early—career public relations professional. Panelists will emphasize that understanding distribution tools such as Access Newswire is a key part of professional literacy, even for practitioners who may never directly use a wire service.

Bateman team members will share how they serve as a bridge between education and practice, reflecting on how they learned to evaluate when a press release adds value and when alternative communication strategies are more effective. The luncheon will frame Access Newswire as an educational tool rather than a product, reinforcing the importance of understanding how press releases move through media ecosystems and influence coverage decisions.

About PRSSA Nevada Bateman Competition: The Bateman Case Study Competition is a national public relations competition sponsored by the Public Relations Student Society of America (PRSSA). The competition gives college students hands-on experience developing and executing a strategic public relations campaign for a real-world client. The PRSSA Nevada Bateman team conducted research and developed this event as part of its national campaign, applying classroom learning to real industry challenges and faculty needs.

Tickets

$10.00 Member Registration

$15.00 Non-Member Registration

$0.00 PRSSA Student Registration