Reaching the Latino/x community beyond Hispanic Heritage Month
September 10, 2020
11:30 AM - 1:00 PM
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Virtual (Online via Zoom)
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PRSA Sierra Nevada is celebrating Hispanic Heritage Month by telling you: Don’t just do latino outreach one month out of the year... MAKE IT HAPPEN EVERY DAY!
In this free virtual luncheon, learn how to engage 25% of Northern Nevada’s population and make them part of your everyday PR and Marketing plans.
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Listen to Lizbeth Álvarez share insights about engaging Latino/x diversity and inclusion into your workplace as she shares her lived experience. |
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Learn how Las Vegas-based Consultant, Ericka Avilés, created an effective PR campaign that spoke directly to Latinos about masking up during COVID-19 and her must-haves in every campaign to reach this community. |
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Join J. Diego Zarazúa from UNR’s Latino Research Center and learn why language is key, but knowing the culture is more important when engaging Latinos. |
This distinguished panel will be moderated by Ivet Contreras, former Emmy-Nominated Spanish news reporter and local Latino Outreach Consultant.
Don’t miss out on reaching a larger, more diverse audience! Sign-up today for this free virtual event.
