AI isn’t coming for your job, but it is coming for your workflows.

If you have ever opened ChatGPT, typed a few words, and closed it two minutes later wondering what all the hype is about, this session is for you.

Join Lexi Hartmann, Founder and CEO of iHartContent and creator of the TeamAI Content Academy, for a hands-on training designed specifically for PR and communications professionals. Lexi will simplify how to use tools like ChatGPT and Claude in real client work. She will show you how to streamline content workflows, strengthen creative output, and maintain brand integrity without losing your authentic voice or professional judgment.

What You’ll Learn

• How to structure prompts and workflows that deliver useful, on-brand results
• Smart, time-saving ways to research, brainstorm, and edit with AI
• How to train AI tools to reflect your organization’s voice and standards
• Common pitfalls to avoid in agency and client environments
• Ethical and transparent ways to use AI that enhance, not replace, your strategic value

Who Should Attend

This session is for PR professionals, communicators, marketers, agency teams, freelancers, and anyone curious about integrating AI into their daily work. Whether you are new to AI or already experimenting with prompts, you will leave with practical skills you can use right away.

Why It Matters

AI is transforming how we research, write, and plan campaigns. Understanding how to use these tools effectively and ethically helps you stay ahead, improving productivity, creativity, and strategic impact.

About the Speaker

Lexi Hartmann is an 18-year digital marketing veteran and the founder of iHartContent, a bilingual agency that helps professionals beat burnout through fractional and DIY marketing support. Her work has been featured in Forbes, Nasdaq, USA Today, NBC, Entreprenista, and Thrive Global. Recognized as a leading expert in AI for marketing, she is passionate about taking AI from Artificial to Authentic.

Registration - Prices go up 11/10!

PRSA Sierra Nevada Members
$35 until 11/9, then $40  

Non-Members
$45 until 11/9, then $50 

Students 
$25 until 11/9, then $30

Advance registration is required to receive the Zoom link.

Tickets

$35.00 Member Registration
$40.00 after 12:00 am November 10

$45.00 Non-Member Registration
$50.00 after 12:00 am November 10

$25.00 Student Registration
$30.00 after 12:00 am November 10