September 25, 2025 | 11:30 AM – 1:00 PM
The Discovery Museum, Reno, NV | Bring Your Own Lunch

Quick Take
Ethics is the foundation of our profession. In this interactive session, we will examine real-world PR ethics cases and explore how to navigate challenging situations while protecting both the public interest and professional integrity.

About the Event
PRSA members commit to a Code of Ethics that calls for advocacy, honesty, expertise, independence, loyalty and fairness. This program will help you put those values into action through guided discussion and case analysis.

Your Moderator
Caesar Andrews, Leonard Distinguished Professor in Ethics and Writing at UNR’s Reynolds School of Journalism, will lead the conversation. Andrews is an award-winning journalist and former executive editor with deep expertise in ethics, leadership and media decision-making.

Why Attend

• Recognize and address ethical dilemmas before they escalate
• Apply the PRSA Code of Ethics in real scenarios
• Gain practical insights for transparent, responsible communication
• Earn credits toward APR renewal

Who Should Attend
PR and communications professionals at any stage of their career who want to strengthen their ethical decision-making and credibility.

Tickets

• Members: $10
• Non-Members: $15
• Students: Free

Bring your lunch and join us for a focused, thought-provoking discussion that will sharpen your judgment and reinforce your commitment to ethical practice.

Need a Refresher on the Code of Ethics?
The PRSA Code of Ethics sets the standard for responsible, transparent communication in our profession. It is built on six core values: advocacy, honesty, expertise, independence, loyalty and fairness. These values guide members in protecting the integrity of their work and strengthening the public’s trust in public relations. The Code outlines principles for protecting the free flow of accurate information, fostering informed decision-making, safeguarding confidential information, avoiding conflicts of interest and promoting fair competition.

https://www.prsa.org/professional-development/prsa-resources/ethics#home

Tickets

$10.00 Member Registration

$15.00 Non-Member Registration

$0.00 Student Ticket