What sets an award-winning PR campaign apart from the rest? Join Anne McMillin, APR, and some of our 2024 Silver Spike Award winners as they take you behind the scenes of the top PR campaigns of the year.

As part of PRSA National APR Month, this event highlights the Accreditation in Public Relations (APR) process and the RPIE model (Research, Planning, Implementation, and Evaluation)—both essential in crafting strategic, results-driven campaigns.

What You’ll Learn:
• The core elements of a PR campaign that earns industry recognition
• How research and planning set the foundation for measurable success
• Firsthand insights from Silver Spike winners on overcoming challenges and standing out in the field

Whether you’re pursuing your APR, preparing a Silver Spike submission, or looking to refine your campaign strategy, this session offers practical takeaways and expert perspectives to elevate your work.

📅 Date: April 24, 2025
🕦 Time: 11:30 AM – 1:00 PM
📍 Location: The Discovery, Reno
🎟️ Tickets: $35 Members | $45 Non-Members | $25 Students(Includes Lunch)

Silver Spike Campaign Assistance Series

This event is the first in a three-part series designed to help you craft a winning Silver Spikes submission:
📌 May 22 – Silver Spike Writing Workshop: Get hands-on assistance from local APRs on writing your Silver Spike submission.
📌 June 2025 – Polish Your Spike: Work with APRs and past winners virtually to refine and finalize your entry.

Tickets

$45.00 Non-Member Registration
$50.00 after 12:00 am April 18

$35.00 Strategists Award Sponsor
$40.00 after 12:00 am April 18

$25.00 Student Ticket
$30.00 after 12:00 am April 18