Navigating the Age of Misinformation: Insights for Communications Professionals

March 17, 2025
11:45 AM - 1:00 PM
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Virtual (Online via Zoom)


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Navigating the Age of Misinformation: Insights for Communications Professionals

 In the digital information age, the spread of misinformation has become a growing challenge for communications professionals.

 Join us as we explore the latest insights from Harris Poll on the impact of misinformation on consumer behavior and public trust. During this session, Drew Higham, Director of Strategy and Thought Leadership of Harris Poll, will share key findings from their recent research, including: 

  • The prevalence of misinformation and its effect on people's ability to discern fact from fiction
  • How misinformation is leading to disengagement from news and politics
  • The impact of misinformation on consumer decision-making, from financial decisions to travel plans

Drew will also provide practical recommendations for communications professionals on how to build trust and credibility in an environment filled with uncertainty. This timely and informative session will equip you with the knowledge and strategies to navigate the age of misinformation and better serve your clients and audiences.

Tickets

$15.00 Member Registration

$20.00 Non-Member Registration