How does a 100-year-old event remain relevant? How does a nearly 40-year-old event grow with an aging demographic? How do social, AI and other technological changes impact an event that is broadcast on the world’s stage?

Join the Sierra Nevada Chapter of PRSA for a candid conversation with three individuals responsible for bringing and promoting some of the largest and most recognizable events to the region – all with tremendous national reach.

These events are responsible for driving a substantial economic influx to the area by creating personalized experiences designed to attract audiences of hundreds of thousands while balancing changing societal dynamics in a continually evolving marketing environment – and do so by remaining true to their brand.

Speaker Panel

• Deny Dotson, Executive Director for Hot August Nights
• George Combs, General Manager for the Reno Rodeo Association
• Phil Weidinger, Principal/Chief Incite Officer, Weidinger Public Relations for American Century Championship and Visit Lake Tahoe
• Ronele M. Dotson, APR, Fellow PRSA, moderator

Tickets

$35.00 member registration

$25.00 Student Ticket

$40.00 non-member registration