As communications professionals, we are all well aware of the ongoing concerns surrounding the spread and impact of COVID-19. Your health and safety continue to be our most important priorities and we remain committed to keeping you up to date on the actions PRSA Sierra Nevada is taking as the situation develops.

Due to the uncertainty about the continued trajectory of the virus and in line with recommendations from the Centers for Disease Control and Prevention (CDC) and local government agencies, PRSA Sierra has made the decision to postpone this luncheon scheduled for March 24. We are disappointed to have to make this decision, but it is important for us to take these extra safety measures at this time and keep all of us safe.

For those that registered for the luncheon, you will be refunded. We thank you for your patience as we navigate this situation. 

Are you missing out on 25% of Washoe County’s population in your client promotions? How about your diversity and inclusion hiring? The US Census last listed Washoe County’s Hispanic/Latino population as 24.7%—likely after the 2020 count that population is higher. Hispanics comprised nearly 60 million people in the US, or about 18%. Yet many of the public relations and marketing campaigns are ignoring this population—in the Truckee Meadows and nationwide.

Learn from: 

	Emily Jaenson, General Manager, Reno Aces As part of Minor League Baseball's initiative to celebrate Latino heritage and culture, Emily launched Los Corazones de Reno to show the organization's commitment to their Hispanic fan base. Emily will discuss the extensive research completed for the outreach campaign and lessons learned.
	J. Diego Zarazúa, Coordinator in Education, Research & Outreach, Latino Research Center Hispanic? Latino? Latinx? Do you know the difference and what our local community prefers? J. Diego shares recent research conducted by the Latino Research Center, including the prefered language to reach this audience.
	Lizbeth Álvarez, KPS3 and PRSSA Bateman Diversity and Inclusion awareness competition account executive Lizbeth will share her unique insight and best practices to help your message, project or organization be more diverse and inclusive.

This distinguished panel will cover the three levels of acculturation, biculturalism and assimilation. Ivet Contreras, former Emmy-nominated Spanish news reporter and Hispanic outreach expert, will moderate this unprecedented event.