There's a saying, "Data is King." And when it comes to your PR/Marketing strategy, the right data can be the difference between success and failure.

The PRSA - Sierra Nevada Chapter is pleased to have Matt Seltzer APR, Partner and Head of Research and Strategy at S2 Marketing in Las Vegas. Many of our roles involve defining a target audience and formulating messaging and calls to action based on audience preference. Hear from Matt, a PRSA Board Member in of the Las Vegas Valley Chapter, on why research is so important in the PR Industry and how you can understand the tools to better understand a multitude of research factors.

Please RSVP by Feb. 9, 2022!

About Matt Seltzer, professional marketing research and strategy consultant and founder of S2.

Matt is a lifelong Las Vegas resident and proud graduate of UNLV who’s been working with agencies and in-house marketing teams for nearly two decades. He's overseen research and marketing projects for brands like YouTube, Las Vegas, CBS, Brightline, Global Kinetics and more. He is very proud to say that every project S2 has worked on together has helped change those brands definitively.

Matt had the privilege of teaching collegiate marketing courses and hold degrees and certifications in marketing, organizational psychology, public relations, data analysis and data visualization. He had the honor of being president of the American Marketing Association in Las Vegas in 2021 and 2022, and he published his first book on marketing in 2021.

Matt has a wife, Heather, and two little girls.

Tickets

$45.00 Non-Member Registration

$25.00 Student Ticket

$30.00 Members