Hello PRSA Sierra Nevada members, colleagues and friends!

Thank you so much to everyone who attended our first luncheon of the year with Matt Seltzer, APR. It was such a wonderfully nerdy marriage of data and storytelling. If you missed it, catch up on Matt's greatest hits on our recent episode of the Better PR podcast (Find it at https://prsasierra.org/Podcast).

Our focus as a board is now entirely on our Silver Spike Awards. I can speak for my fellow board members when I say that we look forward to honoring our region's outstanding professionals and their work. Thank you to those who submitted their entries!

We are also thrilled to announce the Awards will take place on May 24 at The_Theater. If you want to sponsor the chapter's most prestigious and well-attended event, please email the VP of Silver Spikes, Tiffany East, APR. For tickets, go here.

In addition, if you're interested in lending a few hours to judge our sister chapter's entries (many hands make light work!), please email VP of Recognition Megan Duggan (DM us for her email).

I'm excited about how inspiring this year has already been, and I hope to meet each of you at one of our upcoming events (perhaps at our virtual APR Curious event on April 13!) After several years participating in PRSA and several more working in PR, the value of the relationships I've built in this community is now a part of my DNA.

With gratitude,

Becca Allured, APR
President, PRSA Sierra Nevada