The Sierra Nevada Chapter of the Public Relations Society of America (PRSA) recognized 47 professionals and organizations during its annual Silver Spikes award program. The event brings together public relations, communications, and marketing professionals from across the region to highlight best practice campaigns and strategic work that elevates their clients.

“We are proud to recognize our members each year, and despite a global pandemic, they proved how committed they are to building community while holding the industry to the highest standards,” said Sara Robbins, APR, PRSA Sierra Nevada Chapter President. “This year’s Silver Spike awards modeled an impressive showing of the region’s best work.”

Each year, the event features the chapter’s highest-scoring entries who are awarded a Silver Spike. This year’s Silver Spike winners represent campaigns near and far, along with work that is diverse, innovative and competitive.

Programs, Overall Campaign

Coeur d’Alene Casino Reopening

Foundry

Programs, Special Events 1 or 2 Days

LOVE Sculpture Event

Renown Health 

Programs, Special Events 1 or 2 Days

Visit Carson City Railbikes Media Day

KPS3

Programs, Internal Communications

Internal Communications During Pandemic

Washoe County – Office of the County Manager

Programs, Community Relations

North Lake Tahoe

The Abbi Agency

Strategies & Tactics, Owned: Social Media

Muse Group Social Media

Muse Group

Strategies & Tactics, Media Relations - Earned

RAD Strategies & Weidinger PR

Weidinger Public Relations

In addition, the award program has a long-standing history of celebrating public relations and community professionals who are known for raising industry standards and improving their communities. This year’s winners championed causes during a global pandemic, and PRSA is honored to recognize these seven individuals.

Outstanding New Practitioner: Lizbeth Alvarez, CPPR, KPS3

Mark Curtis Jr. Chapter Member of the Year: Rebecca Allured, APR, Nevada Governor’s Office of Energy

Mark Twain Community Service: Michael Tragash, YELP

Gold Spike Community Excellence: Jackie Shelton, APR, Estipona Group

Hall of Fame: Chrisie Yabu, APR, KPS3

Lifetime Achievement: Nancy Leuenhagen, Washoe County

COVID-19 Communications Champion: Scott Oxarart, Washoe County Health Department

To learn more about the Sierra Nevada Chapter of PRSA, visit us at prsasierra.org. 

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About the Sierra Nevada Chapter of the Public Relations Society of America
The Sierra Nevada Chapter of the Public Relations Society of America (PRSA) serves communications practitioners from Northern Nevada, Lake Tahoe and the surrounding area.
The Chapter is dedicated to upholding ethical standards, providing professional development,
fostering networking opportunities and recognizing strategic communications excellence in our region.